Mozart said that “the music is not found in the notes but in the silence between them”. We believe that the resonance of your business in the marketing spaces is not only found in the moves themselves, but in the nuances between them. Accuracy of one word in the title of your ad, identifying one search term out of dozens that lowers your ranking on Google, examining your marketing setup from a new point of view, while moving, listening to what you say between the words and extracting another layer of the uniqueness of your business.