Full-Service, Family Medicine and Personal, Multi-Generational Direct Primary Care. Direct Primary Care, it’s a medical payment model where the patient pays the physician a membership fee to be a part of the physician’s practice. This is not a new concept—it’s actually how doctors practiced medicine before insurance companies began to play such a huge role in our healthcare system. A personal relationship between your physician and your family can change your life. It can even save your money by reducing your monthly insurance premium to cover only catastrophic needs. Join us today.